Tuesday, July 19, 2011
Happy 75th Birthday to the Wienermobile!
Thanks so much to our friend Jerry for letting us know that the Wienermobile turned 75 yesterday! That's a lot of smiles that these funny contraptions have brought to folks all over these United States - even the world. Above, Ed Roland with Kraft Foods and two hotdoggers talk to CNN about the Wienermobile's legacy. Excerpt from CNN:
The Wienermobile was born in 1936, when Carl Mayer approached his uncle Oscar with the idea of driving a giant hot dog through Chicago streets, selling Oscar Mayer wieners, Roland said. Over the years, the Wienermobile developed from a smallish 13-foot affair (Carl Mayer drove around with his head sticking through a hole in the roof) into a fleet of mobile marketing hot spots. Children in the ’50s and ’60s knew to look out for the Wienermobile.
The Wienermobile went on hiatus during the fuel woes of the ’70s, when Oscar Mayer could more effectively reach its audience through television advertising. This was the heyday of the jingle-laden commercials featuring bologna’s first name and last name, and children who wished only to be loved like Oscar Mayer wieners.
Read some fun stories in the archives about the Wienermobile.