'The Long and Short of it All' is Brought to You by:

Parke, Davis & Company:  Makers of medicine since 1866:  One of the responsibilities parents feel most keenly is that of giving medicine to a child.  To be sure, there are times when circumstances would seem to justify trying a course of treatment that worked well during a previous illness...and which seems safe enough to repeat without consulting the doctor.
At such times, parents should recognize that they probably cannot answer these fundamental questions:

Is the child's illness the same?
Should the dosage be the same as it was?
Has the medicine lost its potency?

Many illnesses have symptoms in common.  What may seem like a familiar and none-too-serious symptom to you, could be something else requiring an entirely different form of treatment.
Medicine given under a physician's supervision is a known remedy prescribed for a known condition.  That's why getting prompt and proper medical care may well turn out to be one of the biggest bargains of your life.